Citypark / Way-finding
Citipark Shopping Mall is the biggest shopping center in Ljubljana, Slovenia. Until recently, this huge complex did not have a professional way-finding solution. Visitors experienced problems navigating through numerous shops, restaurants and supermarkets. The main challenge was to create a user-friendly interface, which would make the Citipark brand more attractive, funny and recognizable. Due to the use, this complex is divided into a parking house and a shopping area - both with specific requirements. We wanted to establish a visual "connection" them, which is based on the creative use of interior spaces, modularity and dynamic interpretation of existing corporate colors.
Branding, Environmental Design, Graphic Design