"Flowershop in the House of Flowers" was one of the most talked-about Serbian books in 2014. Written by a journalist and marketing strategist Lazar Džamić, this book is a kind of a "lens" to explore the surreal, turbulent and sentimental mental landscape of the Balkans: it's culture of everlasting improvisation, cynical humour and unspoiled creativity.
This limited edition was used as an essential "guide" through the local mentality - a must have for all diplomatic stuff and business people working in Serbia. Studio 360 was challenged to design the book, illustrate it and produce promotional material. Due to it’s name, we decided to create an attractive herbarium, filled with all sorts of surrealistic flowers.