GC Bistrica is a resort for the elderly located in the city of Domžale, Slovenia. In addition to excellent living conditions for its residents, this center is also designed as a place of active coexistence between different generations.
Studio 360 was challenged to develop a complex visual identity consisting of various online / offline promotional materials and a way-finding system for the resort complex. The main building is divided into four main areas: garage-house, public space (visitors), apartments area (residents) and maintenance facilities. Since the primary target group was senior citizens, we developed a graphic language tailored to their specific needs and focused primarily on positive emotions, easy recognition, and usability. Shortly after opening, this center fulfilled its business goal and became an example of good practice.