Novavital is an authorized dealer of high quality food supplements manufactured and formulated specifically to meet the taste and needs of children. Studio 360 had the challenge of positioning Novavital as a favorite choice of kids and their parents. We decided to introduce Novavital Kids - a set of attractive illustrated characters who advocate the attributes of the brand (health, vitality, friendship, happiness) and communicate them through various media channels.
We raised brand awareness in a fairly short amount of time and delievered a promise to the target audience. Novavital has become synonymous with quality, reliability and entertainment.