MGC Bistrica

MGC Bistrica, nestled in the heart of Domžale, Slovenia, stands as more than just a senior resort; it's a vibrant hub fostering intergenerational harmony. Offering top-tier living conditions for its residents, it embodies a vision of active coexistence across age groups. Studio 360 embarked on the challenge of crafting a comprehensive visual identity for MGC Bistrica, encompassing a range of online and offline promotional materials as well as a wayfinding system for the expansive resort complex. The main building, delineated into four key zones - the garage-house, public space for visitors, residential apartments, and maintenance facilities - required a nuanced approach to ensure seamless navigation. With a primary focus on meeting the needs of senior citizens, our team developed a graphic language centered on evoking positive emotions, facilitating easy recognition, and optimizing usability. Shortly after its inauguration, MGC Bistrica surpassed its business objectives, emerging as a beacon of best practices in the industry. Client: IMP d.d.

Branding, Spatial Design, Graphic Design

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