Film Center Serbia

The Film Center of Serbia is a cultural institution of national importance in the field of cinematography. When creating the creative concept, we decided on the principles of clarity, simplicity, and adaptability. The visual identity is shaped as a modular system and a functional basis for long-term development across different communication channels. The logo represents a stylized form of a film camera, composed of two film reels in the national colours of Serbia and a triangle-shaped lens. This modern geometric approach enables technical, artistic, and contextual adaptability, allowing for future upgrades. A set of five additional graphic elements, used individually or together as a recognizable pattern, semantically supports and expands the narration of the FCS without diverging from the logo as the central element. This pattern can be combined with film sequences or portrait photos of famous actors, creating a wide range of authentic illustrations. Client: Film Center Serbia

Branding, Visual Identity, Logo Design

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