Freedom Passport

Freedom Passport is a unique Canadian brand that boldly promotes civil freedoms and constitutional rights. This initiative is embodied in a passport-like booklet containing the country's constitution, and is also available as a digital app and portal. Studio 360 developed the creative strategy and graphic assets essential for its digital presence and promotion. The logo, designed with simplicity in mind, conveys a profound message: peace is the greatest wealth, enabling a life worthy of human existence. This metaphor is elegantly represented in a coat of arms-style design, featuring the peace symbol as roots, from which a mighty tree emerges, symbolizing abundant life and prosperity. Client: Bio90 Mfg. Canada Inc.

Branding, Visual Identity, Logo Design,

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